Thursday, December 10, 2009

Jetlite launches new online booking engine


JetLite, the wholly owned subsidiary of Jet Airways India Ltd, launched its new state-of–the-art online booking engine. This move by JetLite is an attempt to offer a flexible web-sale solution with a clear road map to cater to the increasing ecommerce activities in ticket purchasing pattern in the Indian market. Guests can follow a simple booking process and make their selection based on 3 parameters - Lowest Fare, Fixed dates or Flexible dates. They will also receive a SMS and an email confirmation of the booking to the mobile number provided. In addition to the on-line booking engine, key features like ‘Manage my booking’ and ‘PNR Status’ are also added on the website which makes it convenient for the guest to use it as the focus is more on self-service tools and web bookings is a key part of this focus.

Speaking at the launch Mr. Sudheer Raghavan, Chief Commercial Officer, said "We wanted a flexible solution to keep up with the changing times in today’s dynamic and competitive market. This is yet another innovative step by Jet Airways to offer the best to our customers both in terms of experience and value added services. This will primarily help us reduce distribution costs and build customer loyalty by offering the value-adds which are not presently offered on other platforms," he added. The unique automated CyberSource Risk screening solution along with the 3D secure Payment gateway as per RBI guidelines ensures transactions are secure. Jetlite.com also offers web check-in facility where in guests can select their preferred seat and print their boarding pass from the comfort of their home or office.

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